A company in the ice cream truck leasing business has hired you to design a new seasonal app that brings the ice cream man into the 21st century. Through extensive research and focus groups, they have found that today's world of "helicopter parenting" is resulting in lower ice cream sales due to parents not letting their children run into the street when they hear the ice cream man. When the ice cream man does come, they come at inconsistent or inconvenient times. Add to that a generation of debit card users with little cash on hand and you find a long-time staple of summer quickly disappearing.
My job was to design an app that let's parents order from the ice cream man in advance, scheduling its delivery and arriving pre-paid. With my app, the ice cream comes when they want it and when they expect it. All they need to know is that its coming. With my app, you've created a more pleasant experience for parents, a safer experience for children, and an improved business opportunity for the company.
Skills: JustInMind, User Experience, Visual Design
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